How to Choose the Right Sign for Your Business
Make a Lasting Impression with the Perfect Signage Solution
Your business sign is often the first thing people notice—so it needs to do more than just display your name. A well-designed sign should attract attention, reflect your brand, and guide potential customers to your door. But with so many types of signs available, how do you choose the right one?
At Davis Signs, we help businesses across all industries make smart, strategic signage choices. Here’s a guide to help you find the best fit for your business.
1. Consider Your Business Location
Are you on a busy street or tucked inside a shopping center? Your location plays a huge role in determining what type of sign will be most effective.
Storefronts: Go with channel letters or illuminated cabinet signs for maximum visibility day and night.
Inside a Mall or Office Complex: Wall graphics, lobby signs, or directional signs help customers find you.
Along a Roadside: Monument signs or pylon signs catch the eye of drivers from a distance.
2. Think About Visibility & Readability
A beautiful sign won’t do much good if people can’t read it. Factors that impact readability include:
Font Style & Size – Keep it clean and legible, even from far away.
Color Contrast – High contrast between text and background ensures your message stands out.
Lighting – Backlit or LED-lit signs keep your business visible at night or in poor weather conditions.
3. Match the Sign Style to Your Brand
Your sign should reflect your company’s personality and values.
Modern & Minimalist Brands – Sleek, flat-cut acrylic or metal letters work well.
Rustic or Artisan Businesses – Wood signs or hand-painted graphics create an authentic feel.
High-Tech or Trendy Brands – LED signs or digital displays add a futuristic touch.
4. Think Long-Term: Durability & Maintenance
Not all signs are created equal when it comes to lifespan and upkeep. Ask yourself:
Will the sign be exposed to weather?
Do I need changeable messaging (like a digital sign or menu board)?
Is this a temporary sign for an event or a permanent fixture?
We offer a variety of materials—aluminum, acrylic, PVC, wood, vinyl—that can be customized to your needs and budget.
5. Know What Local Codes Require
Permits and zoning rules vary by city and county. At Davis Signs, we handle all permitting and compliance, so you don’t have to worry about fines or delays. We’ve worked with businesses all across Texas and know how to keep your project smooth and stress-free.
Let’s Bring Your Vision to Life
No matter your industry or budget, the experts at Davis Signs in Marin County can help you design, fabricate, and install signage that makes an impact. From first consultation to final installation, we’re with you every step of the way.