LED Signs vs. Traditional Signs: Which Is Right for Your Business?
When it comes to promoting your business, signage is one of the most effective marketing tools you have. But with so many options—especially in the lighting department—it can be hard to know which type of sign will deliver the most value.
At Davis Signs, we’re often asked: Should I go with an LED sign or a more traditional option like neon, painted, or non-illuminated signage? Let’s break down the pros and cons so you can make the best choice for your business.
What Are LED Signs?
LED (Light-Emitting Diode) signs use energy-efficient lighting technology to display static or digital content. These can be custom-designed to fit your brand and can display text, images, animations, or even videos depending on the model.
Benefits of LED Signs
High Visibility—Day or Night
LED signs shine brightly, making your message visible 24/7. Perfect for businesses open after dark or on high-traffic roads.
Energy Efficiency
Compared to neon or incandescent lighting, LED signs use up to 80% less energy—saving you money long-term.
Programmable Content
Need to update your hours or promote a special offer? Digital LED signs allow for real-time updates without replacing the sign itself.
Long Lifespan
LED lights can last up to 50,000 hours or more, requiring less maintenance and fewer replacements.
Modern Appearance
Sleek, bright, and sharp—LED signs give your brand a clean and professional image.
Downsides of LED Signs
Upfront Cost
LED signs tend to have a higher initial investment, though the long-term savings on energy and maintenance often outweigh it.
Not Ideal for Historic or Rustic Looks
If you want an old-fashioned, hand-crafted vibe, LED may feel too modern.
When to Choose Traditional Signs
While LED signs are incredibly popular, traditional signage still has its place:
Dimensional letters or carved wood signs lend charm and elegance to boutique shops, restaurants, or professional offices.
Non-illuminated aluminum or PVC signs are budget-friendly and perfect for indoor use or areas with external lighting.
Neon signs, though less efficient, offer a retro, nostalgic feel that fits perfectly in bars, vintage shops, or entertainment venues.
Bonus Tip: Traditional signs can still include lighting! We often install spotlights or halo lighting to highlight non-LED signage in an energy-efficient way.
Which Should You Choose?
Choose LED if you need maximum visibility, changeable messaging, or are open evenings and want to make a bold impression.
Stick with traditional if: You want a timeless, handcrafted aesthetic or are working with a tighter budget and already have ample lighting.
Davis Signs Does It All
No matter which direction you choose, Davis Signs is here to help. We design, fabricate, and install both LED and traditional signage—all fully customized to your brand, location, and budget.