When it comes to promoting your business, signage is one of the most effective marketing tools you have. But with so many options—especially in the lighting department—it can be hard to know which type of sign will deliver the most value.

At Davis Signs, we’re often asked: Should I go with an LED sign or a more traditional option like neon, painted, or non-illuminated signage? Let’s break down the pros and cons so you can make the best choice for your business.
What Are LED Signs?

LED (Light-Emitting Diode) signs use energy-efficient lighting technology to display static or digital content. These can be custom-designed to fit your brand and can display text, images, animations, or even videos depending on the model.